Need a pita?Fans of Cafe Med in Bakersfield will have a new way to satisfy their cravings July 29 when the restaurant begins selling frozen pitas at the Costco locations at Panama Drive and Rosedale Highway.
"It was always my dream to bake pita bread that'll come to the table all fresh and puffy," Cafe Med owner Meir Brown said. "There's nothing in life like a fresh-baked bread."
The restaurant, which celebrated its 20th anniversary in June, began developing pitas for supermarket distribution a year and a half ago. About six months ago, Brown said, he and his wife approached Costco executives with the proposal of selling their pitas at the retail chain.
"We already had connections with Costco," Brown said, explaining that Cafe Med sells gift cards to the restaurant there. "They got really excited about the product."
The pitas cost $7.99 for a package of 12, which includes 8 ounces of a tomato-based Turkish salad sauce, and 6 ounces of a jalepeno and cilantro-based sauce.
Kathy Brown, Meir's wife and co-owner of Cafe Med, stressed the pita's uniqueness.
"Any type of pita that's sold is usually a flat bread or a little harder," she said. "But this is from your freezer to your table in six minutes, and with the quality of freshly baked bread."
If the sales at the local stores are strong, the plan is to sell the pitas at Costcos chainwide.
"As well as we do in Bakersfield is how quickly we go into other markets," Kathy Brown said. "That might be an incentive for peoiple to help us out."
Cafe Med will be distributing free samples of the pita bread at the Rosedale and Panama Costcos next weekend.
"It's Bakersfield's own, born and raised in Bakersfield, and hopefully soon to be all over the country and the world," Brown said of his pitas.
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