OBJE Collaborates With the "Jewel of Florence" to Add Italian Luxury Accessories to New Denim Collection

SARASOTA, Fla., Jul 12, 2011 (BUSINESS WIRE) -- Obscene Jeans Corp. (otcqb:OBJE) disclosed today that Vice President Rachel Stark-Cappelli has returned from Florence, Italy with an alluring new collection of custom metal accessories, designed to accentuate the company's denim fashion line when it debuts next month at 

"Shiny metallic embellishment is a central design element in our inaugural denim collection," said OBJE Vice President and Designer Rachel Stark-Cappelli. "Obscene Jeans designs are meant to stand out from the crowd and, by fusing high-end fashion fabrics with luxurious metal accessories, we've created a line that will definitely turn heads at WWDMAGIC."

Last week, Stark-Cappelli collaborated with couture accessory maker Il Gioiello di Firenze, the "Jewel of Florence," to develop new accoutrements for Obscene Jeans' debut collection. Dazzling chains featuring Swarovski crystals highlight the new eye-catching embellishments that will top off her revolutionary denim designs.

"Il Gioiello is the amazing factory that supplied me with the original soft metal mesh that inspired the marriage of metallic and denim in our new line," Stark-Cappelli said. "It's a very successful company that's produced accessories for Jimmy Choo, Prada, Chanel and many more. We created a few distinctive chains, metal attachments and other surprises for the fashion show in August, but I'd love to go back and develop a more extensive jewelry line with them after WWDMAGIC."

Stark-Cappelli also worked with the ArtModa Florence factory to produce a collection of 15 new belts along with chains and bracelets for purchase together with the company's jeans. The new creations will be on view in Las Vegas when Obscene Jeans makes its runway debut. WWDMAGIC is one of the largest fashion trade shows of its kind in the world, offering OBJE the opportunity to introduce its designs to fashion buyers and retailers from around the globe.

Obscene Jeans Corp. (OBJE) is an OTCQB publicly traded luxury lifestyle and apparel company dedicated to developing forward-thinking fashion trends and lifestyle accessories. OTCQB is the middle tier of the OTC market. OTCQB companies report to the SEC or a U.S. banking regulator, making it easy for investors to identify companies that are current in their reporting obligations.
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