WASHINGTON, DC, Jun 29, 2011 (MARKETWIRE via COMTEX) -- Christine Delucchi, Owner, Delucchi Plus ( www.delucchiplus.com ), a strategic marketing communications firm, and Blue Bug Digital ( www.bluebugdigital.com ), an innovative digital and social media marketing agency, announced today that the companies have been appointed "agency of record" for The Yards and Foundry Loft Apartments by Forest City Washington, a subsidiary of the Cleveland-based Forest City Enterprises, Inc.
Forest City Washington will draw on Delucchi Plus and Blue Bug Digital's expansive experience working with real estate companies to develop comprehensive marketing campaigns that seamlessly integrate research, creative design, precise media execution, and online digital and social media strategies to position real estate assets for long-term growth and appreciation.
"We are excited about the opportunity to work with Forest City Washington to brand this beautifully designed, mixed-use development along DC's Capitol Riverfront," said Christine Delucchi, owner, Delucchi Plus and Blue Bug Digital.
"The marketing expertise and commitment to quality of Delucchi Plus and Blue Bug Digital will ensure a strong creative brand for this redevelopment project," remarks Ramsey Meiser, SVP Development, Forest City Washington.
Forest City Washington's premier urban mixed-use development, The Yards is an adaptive reuse and redevelopment of portions of the historic Navy Yards located in the Capitol Riverfront of Washington, DC. Upon full build-out, The Yards will comprise of approximately 2,800 residential units for sale and for lease, 1.8 million square feet of new office space and 400,000 square feet of retail shopping, dining and entertainment venues.
The Foundry Lofts is a creative rebuild of an industrial building into a modern, luxury apartment building featuring 170 loft apartments including 33 two-level penthouses and 10,000 square feet of retail on the street level and is scheduled to open October 2011.
About Forest City Washington: Forest City Washington is a subsidiary of the Cleveland-based Forest City Enterprises, Inc., a NYSE-listed national real estate company with $11.5 billion in total assets. The Company is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate and land throughout the United States. For more information, visit www.forestcity.net .
About Delucchi+: Delucchi+ is a full-service strategic marketing communications firm that has over 20 years' experience working with local, national, and international clients in real estate, travel and resort, retail, financial services, sustainability, health and wellness, and non-profit industries. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations. Follow Delucchi+ on LinkedIn, Facebook and Twitter.
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